Clutch ‘N Tote Launches New Sustainable Fashion Brand This August 2024
July 18, 2024 – In today's world, every action leaves an environmental impact. Maida White, the visionary founder of Clutch 'N Tote, is leading a change in sustainable fashion. With a background in mechanical and environmental engineering, Maida's journey is fueled by a deep-seated passion to safeguard our planet and forge a brighter future.
A Journey Fueled by Passion and Curiosity
"I've always viewed the world through a lens of curiosity," Maida reflects. "From a young age, I observed the diverse perspectives and actions of those around me. Some embraced altruism and openness, while others seemed oblivious to their environmental impact."
The Inspiration: From VEGAN to ZEGAN
Today, as a mother, grandmother, wife, and entrepreneur, Maida's mission is crystal clear: to affect meaningful change. Inspired by pioneers like Donald Watson, who coined the term 'vegan' in 1944 to signify a lifestyle abstaining from all animal products, Clutch 'N Tote strives to influence the fashion industry positively, promoting fashion sustainability.
What is ZEGAN? Understanding Zero CO2 Footprint
We're introducing ZEGAN – Zero CO2 Footprint, Green, and Natural, aiming to set a new standard where sustainability and style converge seamlessly. This initiative aims to create a new fashion trend that embodies a commitment to environmental responsibility and advances fashion sustainability.
Driven by firsthand experiences witnessing the ecological toll of production pollutants, Maida emphasizes, "I am resolute in achieving a ZERO CO2 footprint with Clutch 'N Tote."
Transforming Post-Consumer Newspaper into Chic
At the forefront of eco-innovation, Clutch 'N Tote transforms post-consumer newspapers into chic, sustainable bags. You can look at our beautiful bags here. "Our creations not only embody modern living in harmony with nature but also empower individuals to look stunning while preserving our planet," Maida states positively.
To mitigate their environmental impact, Clutch 'N Tote has committed to planting a tree for every bag sold. Each tree offsets approximately 1 ton of CO2 over its 40-year lifespan, underscoring our dedication to sustainability.
Launching a New Brand: Clutch 'N Tote's August Debut
Launching their new brand this August 2024, Clutch 'N Tote seeks to redefine beauty and functionality without compromising ethics. "We aim to inspire other brands to prioritize fashion sustainability," Maida affirms. "Together, we can shape a future where beauty resonates with responsibility."
Is Clutch 'N Tote a ZEGAN Company?
While Clutch 'N Tote is deeply committed to sustainability and reducing environmental impact, it is important to clarify that the company has not yet achieved a zero CO2 footprint. We are currently embracing the concept of REGAN – Renewable, Eco-friendly, and Green Animal-free, as a crucial step towards our ultimate goal of becoming ZEGAN – Zero CO2 Footprint, Green, and Natural. Our efforts, such as transforming post-consumer newspapers into chic bags and planting a tree for every bag sold, demonstrate our dedication to moving closer to these standards.
It's also essential to note that not every vegan bag is good for the environment. Many vegan bags, while animal-free, can still have significant environmental impacts due to the materials and production processes used. At Clutch 'N Tote, we strive to ensure our products are as eco-friendly as possible, even though we acknowledge that some components, like our handles made from plastic resin, still have room for improvement. For more insights on this topic, you can read our blog post here.
Join Clutch 'N Tote on their journey towards a sustainable future. Explore their eco-friendly collections and participate in the movement towards conscious fashion at www.clutchntote.com.
Article Source: https://www.newyorkguardian.xyz/clutch-n-tote-launches-new-sustainable-fashion-brand-this-august-2024/
July 18, 2024 – In today's world, every action leaves an environmental impact. Maida White, the visionary founder of Clutch 'N Tote, is leading a change in sustainable fashion. With a background in mechanical and environmental engineering, Maida's journey is fueled by a deep-seated passion to safeguard our planet and forge a brighter future. A…